Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]
Martechvibe pits the two platforms, Hopin and vFairs, against each other on various factors, including user experience, customer support, security, data analytics. The global webinars and virtual events market, which was $1.57 billion in 2020, will reach $4.44 billion in 2025. Despite the post-pandemic return to normalcy, as per research estimates. Moreover, a Grand View […]
The strengthened partnership between Stor.ai and Toshiba aims to provide more retailers with tools covering the entire eCommerce journey, from placing an order to the customer receiving it. A spokesperson for Stor.ai said the two companies have worked together on product integrations in the past, and are now formalising their partnership to allow Stor.ai to […]
As a run-up to Vibe Martech Fest’s South Africa edition, we put a spotlight on innovative marketing leaders who are transforming and redefining their role, business and the marketing industry in South Africa. Alan Buck Chief Marketing Officer at L’Oréal Alan Buck discovered his passion for marketing during business administration studies. Before joining L’Oréal, Buck […]
Commerce.AI released a new AI-generated market reports feature, which delivers market intelligence insights across thousands of market categories. Market reports are accessible to all and were previously only available to those with access to Commerce.AI’s data engine, including multinational corporations. The data engine monitors 600+ million products and services across 12 languages from over 100 […]
Unilever CMO Keith Weed announced that the company would no longer be working with influencers. Industry experts seem to agree Speaking at the Cannes Lions, Weed said that the crackdown on influencer marketing was due to the increasing use of fake followers and bots by influencers to inflate engagement numbers. “We need to take urgent […]
June 24, 2018, when Saudi Arabia lifted the ban on women driving, #SheDrives went viral, brands like Renault, Audi, Coca-Cola, Zain, and Nissan capitalised on the historic move with video advertising. While the video ads proved to be emotional and heart-warming, the most endearing one was that from HH Prince Alwaleed bin Talal. One of […]
