Influential announced its new partnership with TikTok in one of the first-to-market integrations with the new TikTok Creator Marketplace API. The integration allows Influential to enable more seamless TikTok creator discovery and glean valuable and cumulative insights on creators for their roster of Fortune 1000 brands. This includes first-party insights on audience demographics, growth trends, […]
Beijing-based ByteDance, the owner of TikTok, has acquired a startup Pico to expand its business into virtual reality (VR), CNBC reported. The transaction will enable ByteDance to enter the emerging VR field by benefitting from Pico’s software and hardware technologies and the expertise of the team. Also Read: What Will Facebook’s Metaverse Look Like? During […]
For many years now, social media influencers and online content creators have been somewhat forced to disclose whether the posts they are sharing are in fact a paid-for advertorial or not. Just as we see on television and in magazines, it is clear what is an ad, and what is not – so why should […]
Canada’s eCommerce giant Shopify Inc. is partnering with TikTok to work on a feature that would let shoppers buy directly from the social media app. Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles for the first time ever, the company said in a blog post. The pilot version […]
TikTok continues to quickly construct on its platform and instruments because it seems to be to capitalise on its present alternative and solidify its place as a key platform throughout the broader social media house. The platform’s newest improvement on this entrance comes within the type of its personal AR results studio, which, like Fb […]
Facebook recently announced that they will enable users to create and share Instagram Reels within the main Facebook app. In an attempt to halt TikTok’s momentum, Facebook has been testing Reels creation and sharing within Facebook over the past few months, which has also included an experiment with a new Stories/Reels/Rooms feed at the top of user feeds. […]
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
TikTok has overtaken Facebook (FB) as the most downloaded social media app in the world. According to Nikkei Asia, a global survey of downloads in 2020 showed TikTok on top of the list of social media providers for the first time since the study was first conducted in 2018. The report said that TikTok’s parent […]
TikTok has announced a host of new features to support the LIVE format and help users enjoy live content on the platform. The new tools include LIVE events, currently being piloted in the UK, which lets creators schedule, manage, and promote LIVE videos. LIVE Events also allows for creators and fans to easily connect ahead of […]
TikTok has launched Spark Ads, a new format that enables brands to grow by elevating and sharing relevant, native content from the TikTok community. The aim of the product is to start conversations and ignite interactions between brands, creators, and the community. Spark Ads enables brands to amplify existing organic videos that fit their campaign […]
