Taco Bell

Customer data, when used optimally, can help companies predict trends and avoid backlash. According to a survey from Marketing Insider Group, which examined consumer reactions to products across sectors, 72 per cent of happy customers shared good feedback with six or more people. The ultimate quest for a brand is to create more happy experiences […]

Coffee connoisseurs are happy to indulge in the craft, but that doesn’t mean they don’t like a good deal. Panera Bread tapped into this idea when it introduced a new concept of coffee subscriptions in 2020 — $8.99 a month for a bottomless cup of unlimited hot or iced coffee. It not only gratified every […]