super apps

In the Middle East and Africa (MEA), the super app model is showing early promise and consumer appeal, with emerging players seeking to emulate the Chinese-born concept and creating regional success stories of their own. From ride-hailing services to grocery delivery, and financial services such as buy-now-pay-later to micro-financing, super-apps development in the Middle East […]

With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]