Spotify purchased Betty Labs, the creators of sports-focused live audio app Locker Room. Though the terms of the deal have not been shared, Spotify has said that it will use the acquisition to accelerate its entry into the live audio space – a space that is, currently led by Clubhouse. Clubhouse has seen rapid growth […]
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
Artificial Intelligence (AI) has become an integral part of industries, helping position their products, collect consumer data and improve their future products. Marketers harness the power of AI in everyday life for executing successful campaigns. AI is an area where computer languages and algorithms are used to create intelligent machines that can work and behave […]
