fishbat, a full-service internet marketing company based in New York, shares tips to improve your Facebook video marketing. Even though Facebook has moved away from being the cool, young kids’ platform and more towards a mature, adult audience, it’s power as a social media platform is still undeniable. While video sharing sites like YouTube and […]
The Lilian Raji Agency recently released the “Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional” e-book. It contains detailed guidelines to help companies protect their marketing budgets from influencer scammers. The e-book shows companies how to recognise deceptive practices of fake influencers while still benefiting from opportunities created by the right influencer marketing […]
LinkedIn announced the launch of LinkedIn Insights and Research page, a resource that will serve as a guide for marketers. It will also substantiate the social media marketing strategy based on comprehensive insights for the user. LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This […]
With over 100 million Instagram users watching or sharing videos on Instagram Live each day, it’s a no-brainer that you should incorporate Live video into your brand’s digital strategy. Every business is looking for ways to increase their customer base, and a great way to do this is by spending time in the same places […]
Unilever CMO Keith Weed announced that the company would no longer be working with influencers. Industry experts seem to agree Speaking at the Cannes Lions, Weed said that the crackdown on influencer marketing was due to the increasing use of fake followers and bots by influencers to inflate engagement numbers. “We need to take urgent […]
Influencer marketing is a mega-trend and it’s no surprise. Driving traffic from search and social isn’t getting easier. Clickthrough rates from SEO are falling. Social and email are more crowded and competitive than ever. But there’s hope. A faster, less expensive way to reach your audience: influencer marketing. Organic influencer marketing is about connecting and collaborating with […]
