In an initial offering, participating creators saw nearly 200,000 new audience views per post and reached a near 30 percent increase in retail sales. LTK, a social media influencer marketing platform provider, has launched LTK Boost, a social media advertising solution to amplify content directly from creators’ social media handles on behalf of companies. In […]
GoTo Customer Engagement provides simple customer communication with new two-way digital channels, including SMS campaigns, webchat, and social media to help grow your business GoTo, the company making IT management, support, and business communication easy with flagship products GoTo Resolve, GoTo Connect, and Rescue, announced the launch of GoTo Customer Engagement. This new multi-channel solution […]
Finding the right influencer with the reach and niche that aligns with your brand can be tricky. Marketers are using algorithms to spot profiles with fake followings, identify patterns of interest and amplify brand messages Audiences are smarter than ever and less impressionable to cookie-cutter marketing tactics. If you are a brand that is looking […]
Distorted content or unattended genuine customer feedback holds the potential to destroy a hard-earned reputation. The long journey to a better business starts with ORM. A whopping 89 per cent of consumers say they would be ‘fairly’ or ‘highly’ likely to use a business that responds to all reviews – be it positive or negative, […]
Alsaif Gallery, a Saudi Arabia-based home appliances and kitchenware brand, has partnered with MoEngage to drive insights-led customer engagement. Founded in 2006, Alsaif Gallery is an offline retailer for kitchen appliances in Saudi Arabia. Traditionally an offline retailer, the brand started its ecommerce business in 2017, and post 2020 witnessed 100 per cent year-on-year growth […]
Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands […]
Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]
Agorapulse, a social media management platform, announced the launch of a game-changing new feature for communicating the business impact of social media, a first in the industry. Agorapulse’s new feature gives digital marketers and agencies the ability to prove the business impact of social media including sales, leads, and visitor behaviour. This information is critically […]
Zyda, an online ordering platform that enables restaurants and food and beverage businesses to build their own online ordering platforms directly without incurring commission charges, announced the launch of the “Order Food” feature on social media. This new feature contributes to providing a smoother direct ordering experience, as by simply clicking on “Order Food”, customers […]
Global digital studio TheSoul Publishing has released the results of its study on consumer content trends to understand how viewing and content consumption habits have changed over 2021. While it’s no surprise that the social landscape is constantly unearthing new digital trends, a survey demonstrates that reality and the virtual landscape have intertwined. With the […]
