Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on Snapchat, with MMS and Snap agreeing to develop this partnership to […]
Market technology has experienced rapid changes over the last two years, and this trend will continue in 2022. A Capital Economics report said the Kingdom of Saudi Arabia could expect its economy to grow by 6.3 per cent in 2022 2022 is predicted to be the second “golden age” of MarTech, with the most powerful […]
Snapchat’s adding another new monetisation opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app’s biggest stars. “We’re committed to meaningfully rewarding our community for their creativity, and continuing to support creators as they grow their audience and build their business on Snapchat. Over the […]
Snapchat in the MENA region enjoys higher consumption rates than the global average, with over 85 per cent of daily users interacting with Lenses every day. In a recent study released by Snap, the company identified and defined the audience in the region with a profile called the “Snapchat Generation”. This Snapchat Generation is particularly […]
Snapchat recently released the Avatar lens AR filter that shows users what their digital version would look like in the metaverse. In order to use the lens, users will have to scan the QR code for this filter available on Snapchat’s website. Avatar lens is the newest filter that shows users their face’s digital version […]
ThinkSmart, a media, and public relations company has become the region’s first to launch a creative content hub, THINKSMART HUB. Located at the strategic Al Quoz Creative Zone, it is the first-of-its-kind infrastructure that’ll support and boost content creation for social media users on various platforms like Instagram, Snapchat, Tik Tok, YouTube, and Podcasts. Also […]
Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
When it comes to visual search, a picture speaks a hundred words. Here’s how retailers are upping their search rankings and cutting short the journey from discovery to purchase. The year was 2018 and the marketing team at low-cost, Swiss airline easyJet was eager to tap into the fear-of-missing-out (FOMO) social media users get by […]
Snap Inc. has signed a new deal with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200m Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new […]
