Snap. has announced the launch of Dynamic Travel Ads, a new ad product for advertisers in the travel industry. This is a significant category expansion for Snap’s Dynamic Ads offering and is uniquely positioned for travel and tourism advertisers including hotels, airlines, and online travel agencies. With Dynamic Travel Ads, advertisers can seamlessly and automatically […]
Snap unveiled a new partnership with celebrity video creation platform Cameo, which will enable Snap advertisers to pay Cameo members to create short video ads for their Snap marketing efforts. Called the ‘Snap x Cameo Advertiser Program’, the process essentially simplifies celebrity endorsements, with advertisers now able to directly pitch Cameo’s 45,000 celebrities for their […]
Snap has shared some new insights into how users feel when using the app, and where brands can fit into the process. Snap says that some 95 per cent of Snapchatters agree that the app helps them to stay connected with friends and family, while 87 per cent of Snapchatters agree that they can be […]
Snap announced an array of new features across its platform at its annual Snap Partner Summit Snap’s AR community is building real businesses using Snap’s technology. These developers across the world have built over 2.5 million Lenses that have been viewed over 5 trillion times. To help support further AR innovation, Snap introduced features, including […]
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
Here is our monthly round up of carefully selected news stories you may have missed. From cloud and digital payment solutions to cybersecurity tools, February has been a month of technological growth across industries, especially in the eCommerce and banking sectors. We’ve been keeping track of the major news announcements that we believe will play […]
Snap announced the rollout of catalogue-powered Shopping Lenses, a major upgrade to AR shopping, to make AR shopping simpler and more engaging for consumers, and easier to build, scale, and optimise for brands. The new features include a simplified, more useful AR try-on shopping interface which enables Snapchatters to quickly see product info like prices, […]
Snap has launched 523, its first content accelerator program, designed to support and spotlight small, minority-owned content companies and creatives that traditionally lack access and resources. Snap aims to build their businesses and audiences through the creation of premium Shows for Discover, Snap’s curated content platform. Applications to be part of the program are open […]
Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to support its local community in delivering new experiences on Snapchat. The company has recently been investing in such studios to better serve local talent and business partners, including augmented reality lens developers, verified users and local media publishers. The first […]
Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]
