According to various reports, troubles in the supply chain have threatened to take a bite out of retailers’ profits all year. Kearney released research estimating that supply chain issues could cost North American clothing and footwear companies between $9 billion and $17 billion in lost EBITDA this year. The company reached that conclusion after taking into […]
TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximise their success on the platform. Called ‘Follow Me’, the new and free education program will include a range of expert tips and insights to help refine and improve your TikTok marketing approach. The six-week, email-based series will […]
Advertising technology provider The Trade Desk launched a certified service partner program for small and medium-sized businesses (SMBs), expanding self-service access to The Trade Desk’s demand-side platform. Goodway Group became The Trade Desk’s first certified service partner. “We’ve seen tremendous growth in demand from small and medium-sized businesses as they look to make the most […]
Marketing technology platform Vendasta announced the acquisition of MatchCraft from Advance Local. MatchCraft is a global software company specialising in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Bringing MatchCraft’s technology—including its flagship AdVantage platform—together with Vendasta’s end-to-end platform will extend […]
Meta has teamed up for the second year with regional creative agency, TBWA/RAAD to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to rethink the significance of their individual action, #LoveLocal brings […]
Why do people buy things? Understanding customer behaviour plays a pivotal role in brand growth and revenue. Customer experience is at the heart of every business strategy, and due to the dynamic nature of customer behaviour, insights of a consumer psychologist are now vital. From retail and tech giants to every small and medium-sized enterprises […]
Roku, announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV streaming app available in the Shopify App Store, opening the door to small and medium-sized businesses (SMBs) to build stronger brands […]
Videommerce officially unveiled its SaaS platform dedicated to helping startups, entrepreneurs, and SMBs build interactive relationships with their customers using dynamic, clickable videos that grab attention and deliver content for exciting, personalised, and fully customisable experiences. Videommerce’s software allows users to upload Google Slides and build attention-grabbing presentations through a series of drag-and-drop scene layers, […]
Virtina announced a new chapter and a paradigm shift in their eCommerce goals with this partnership with the Wix Platform. The CEO of Virtina, Gigi JK, was thrilled about this development. He stated this about their newfound partnership with Wix, “Wix’s forward-looking product map focusing on SMBs is what made us take a deeper look […]
Vimeo and TikTok, a leading destination for short-form mobile video, announced a new partnership that integrates Vimeo’s powerful video tools with the TikTok platform. The partnership gives small and medium businesses (SMBs) everything they need to make effective video ads to engage customers while enabling them to take full advantage of Vimeo’s suite of video […]
