Are vanity metrics throwing off your content marketing plan? Global martech leader Neil Patel takes on the big mistakes that marketers make with martech investments, choosing the right influencers, using real-time data and more… Neil Patel needs little introduction in the marketing community. He is a New York Times Bestselling author for his 2016 release […]
You want to rank number one on Google, but you don’t have the budget to hire an SEO specialist to help you with that. What are you going to do? A common dilemma for any business is hiring an expensive SEO specialist or spending thousands on learning the skill yourself. There is no other choice. […]
Breadcrumb navigation is a way to show your users where they are and how they got there. It’s an essential part of SEO and shouldn’t be overlooked Remember Hansel and Gretel’s story of leaving breadcrumbs so they could find their way home if they got lost? Unluckily, birds ate the breadcrumbs. But thankfully, the internet […]
The Spot On Agency recently acquired Smart Traffic Consulting, known for its SEO and SEM expertise, in a move that continues to expand the agency’s digital strategy and healthcare marketing services. Over the past four years, Spot On has partnered with Smart Traffic Consulting on a project basis, frequently working jointly on SEO optimisation, site […]
DemandJump, the marketing strategy platform that powers first page rankings and better digital outcomes, announced the acquisition of Metonymy Media. The acquisition will accelerate DemandJump’s development of a Centre of Excellence for content that powers more first-page rankings, qualified traffic, leads, closed-won customers and decreased cost per lead for companies across the globe. Metonymy Media […]
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
Voice has evolved from an interface to a distinct consumer channel – with its own behaviours and implications for brands. Data shows a clear alignment with the marketing funnel from awareness through purchase and retention. Voice tech agency Vixen Labs has released the Voice Consumer Index 2021 in collaboration with the Linux Foundation’s Open Voice […]
Most of the time Google’s updates do not attract much attention and end-users keep using their products. Google’s algorithm tweaks affect SEO professionals who try to keep themselves abreast of all the factors that will help their websites remain on ‘page one of Google’s Search. Google’s updates for 2021 are slightly different from the company’s […]
Versatile and engaging, video content is easy to share across multiple platforms. Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]
Building sustainable and long-term organic traffic is crucial in every marketing strategy. And SEO is the most economical way to get organic traffic in the Arab world. Find out how you can make the best use of Arabic SEO for your website. In the Middle East region, there are more than 169 million people online […]
