Prepare for everything you know to change and put processes in place so that your teams stay agile The Saudi economy has shown quick recovery from the adverse business impact of the coronavirus pandemic. The Kingdom posted a 1.8 per cent annual growth in the second quarter of this year. As marketers prepare for this […]
Management demands them to be customer champions, frontline defenders of the brand and drivers of company growth initiatives — expectations are high for the CMOs. In today’s environment, these challenges have only grown bigger for CMOs in the midst of changing consumer needs. And this has been the overriding theme throughout the various sessions on […]
Nuqtah, the Kingdom of Saudi Arabia’s first and leading NFT marketplace, has closed its pre-Seed round led by Shorooq Partners and joined by strategic angel investors. The Company, founded by Salwa Radwi, plans to become the de-facto platform for the Saudi and MENA digital creative economy. NFTs represent a major transformation for artists to safely […]
Vibe Martech Fest (VMF) is bringing its successful edition to Saudi Arabia to lead the discussion on Martech and set the agenda for its future in the region. VMF KSA, taking place virtually on November 23 and 24, puts together a fantastic line-up of sessions covering a wide range of topics such as the death […]
GoBazzar announced the launch of its services in Saudi Arabia and is set to expand in the GCC by December 2021. Redefining how consumers shop, GoBazzar’s services will enable shoppers to compare, review and have access to the best products at competitive prices. Mahmoud Akrin, CEO of GoBazzar said, “At present, we are pleased to […]
As a run-up to Vibe Martech Fest’s Saudi Arabia edition, we spotlight innovative marketing leaders who are transforming and redefining their role, business, and marketing industry in Saudi Arabia. Adil Ehsan – Regional Marketing Director at Savola Foods From working with P&G to Reckitt Benckiser and lately FrieslandCampina, Adil Ehsan brings best practice learnings from […]
Sustainability and authentication can’t be ignored in the luxury resale economy. How do resale marketers make their case for customer trust? Luxury apparels worth trillions sit in closets, and probably half of them are collecting dust. The most basic solution would be resale. With the Kardashians and Bollywood star Deepika Padukone endorsing pre-owned luxury items, […]
MCN Mediabrands, a media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering insights on how communities in Saudi Arabia consume and engage with mobile video. The joint collaboration will see the companies combine the efforts of their marketing science […]
360VUZ, an immersive social mobile app, scales its operations further in Riyadh, Saudi Arabia with a larger office and a Saudi team of superstars. As part of its growth plan, the 360VUZ Saudi office will focus on business development, building the latest immersive technologies, and initiating new partnerships in order to build on the metaverse […]
The Kingdom of Saudi Arabia is racing towards digital transformation, shifting economic growth from dependency on oil to supporting tech innovation and entrepreneurship. It has poured billions of dollars into high-tech funds to strengthen the digital sector, leading to new growth and new opportunities. The pace of digitalisation in the Kingdom had accelerated before 2020. […]
