When one of the largest beverage brands was looking for an analytics solution that could help them monitor, manage, and increase sales globally. Think Big Analytics, who had previously built a customised data lake for the brand, was commissioned to work on a consumer analytics program to boost sales. With bespoke data applications and tools, […]
When it comes to purpose-driven brands, nothing beats good advertising that not only engages but leaves a lasting impact. One of the most recent examples of this is Nike’s Dream Crazy campaign featuring NFL backer Colin Kaepernick. It is a proven fact that advertising campaigns need to drive home messages that brands aspire to. Why […]
Merger and acquisitions have been an on-going trend of 2018-2019 in MarTech. Tech giants have grabbed solutions providers by the handful and MarTech guru Scott Brinker thinks that 25 per cent of the existing MarTech landscape will “euphemistically consolidate” within this next 12-18-month period. According to David Raab, the most recent acquisitions – Salesforce and […]
Ambitious government plans are ensuring that the region becomes one of the fastest-growing cloud-based markets. “We are betting on the cloud. We’re betting big on Amazon,” said Salman Al-Khalifa, Crown Prince of Bahrain. He was referring to cloud computing giant Amazon opening its first Amazon Web Services (AWS) Region in Bahrain. The Bahrain government is […]
