Genie makes every part of Customer 360 more automated, intelligent, and real-time. Salesforce, the CRM company, unveiled Salesforce Genie, a hyper-scale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalised experiences across sales, service, marketing, and commerce that continuously […]
Groopit helps employees capture customer feedback after every call, right from their existing workflows in Salesforce. Groopit, a provider of crowdsourcing software, has launched the Groopit for Salesforce app, allowing companies to gather actionable insights from employees working in Slack and Microsoft Teams. Employees can share information, associate each insight with an account or opportunity, […]
Salesforce will soon announce Salesforce Easy products and solutions across marketing, commerce and analytics. Salesforce launched Salesforce Easy, a simplified experience for businesses of all sizes tapping into Salesforce’s technology expertise and best practices over two decades. Salesforce will soon announce Salesforce Easy products and solutions across marketing, commerce and analytics. The new trial, setup, […]
Experts are in no mood to decelerate their efforts to be ready for the cookieless era. The marketing community is preparing to use data to make decisions in the more private world. Google has further delayed the deadline to phase out third-party cookies till 2024. Earlier, the company had announced its plans to get rid […]
At the Vibe Martech Fest’s South Africa edition, leaders discussed the importance of improving omnichannel strategies by delivering targeted customer experience “Empathy is essential for meaningful engagements. It tends to keep consumers connected with the brand for longer,” said Ileana Diaz – Enterprise Account Executive, Salesforce. She was part of a panel discussing the essence […]
How do marketers navigate the cluttered marketplace for Martech solutions and find the one that works best? Channel your inner artist, advises Scott Brinker, Vice- President of HubSpot, in his opening keynote of #VMFZA There are more than 10,000 different MarTech solutions globally that have been mapped. Brinker’s supergraphics have been tracking the landscape since […]
Salesforce recently announced the launch of a new tool in the Salesforce Developer space, Code Builder. It is available in beta. Code Builder is a modern, web-based development environment powered by AWS. It enables one to launch a full-featured IDE in the browser from the Salesforce org with the push of a button. Code Builder […]
Search Discovery, a business transformation company focused on using data to drive clients’ business impact, has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specialising in Health and Life Sciences. Search Discovery is now uniquely positioned to help Salesforce Marketing Cloud clients fully utilise the platform’s capabilities. Search Discovery has been a Salesforce Marketing Cloud […]
Do you need a CRM tool that is easy to use? We compiled a list of top CRM tools in this week’s Martech Radar. With many CRM tools available in the market, understanding which one to choose can be tricky. Here is your guide to find out what each CRM tool can offer. This post […]
Forethought has launched Triage Quickstart, an extension of Triage that allows companies to automate case tagging. “We know that support agents are focused on getting to customer issues as quickly as possible, but they’re stuck doing mundane tasks like manually prioritising, categorising, and routing cases,” said Sambhav Galada, Triage product manager at Forethought. “We created […]
