Sadika Fakir

Day 1 at #VMFZA, Martech leaders share key learnings on how marketers can put customers at the centre of their marketing strategy How do we engage customers better? It starts with designing marketing campaigns that put customers at the centre of design and planning. But that’s easier said than done. Marketers need to stop looking […]

Ahead of her session at VMF ZA, Sadika Fakir talks about data-centric strategies and how CX needs to run through conversion and into the space of retention and advocacy. “Ultimately, all roads at the back end should have a single view of the consumer where you’re starting to get to know the consumer and serving […]