Reversing the pandemic-driven downturn, the Kingdom of Saudi Arabia’s economic recovery has taken off in 2021. It is poised to grow from 2.2 per cent to 4.8 per cent in 2021 and from 4.1 per cent to 6.3 per cent in 2022, said a Capital Economics report. Focused on economic diversification — from a natural […]
Forrester introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX discipline. They can maximise the ROI of CX improvements and align CX investments to the experiences, improving loyalty and driving revenue. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable organisations to […]
Radio, online streaming and podcasts are widely in vogue when it comes to digital content consumption. Marketers who believe in audio marketing and its potential are termed ‘broadcast believers’. Cross-platform champions are also finding audio marketing benevolent and a salient facet as audio is no longer a monolith in marketing. Despite it all, a recent […]
Nearly three-quarters of the world’s companies are struggling to calculate the ROI of their digital transformation spend, according to a survey of over 100 multinational C-suite executives conducted by global digital transformation specialist The Keenfolks. Titled Digital Gap2021, it shows that while majority of companies have accelerated digitally during the pandemic, many still face considerable […]
A couple of years ago, the New York Times wrote that we are living in a “post-text” world — consumers prefer to not read walls of text or receive dozens of emails. The defining narrative is the reach and power of video. No doubt, video marketing is here for a long haul, with online videos […]
Taplytics for Shopify is a suite of CRO tools to enable merchants to drive ROI and customer LTV across their entire funnel – for any platform. The suite was purpose-built, focused on enabling merchants to optimise checkout conversion across their entire funnel. Merchants get powerful features such as Taplytics No-Code Visual Web Editor, Genius AI […]
Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business? When it comes to understanding consumers, marketers […]
BOSCO Connect announced the launch of a disruptive new platform that provides online retailers with a single-view dashboard that streamlines the planning of online marketing spend in one place, enabling best-spend predictive forecasts to be created by combining market analytics with the marketer’s own internal data. This platform ensures that users secure the maximum ROI […]
Marketers face a multitude of problems in their quest for better customer engagement and ROI. As the world goes through yet another wave of digital transformation, we can see a democratisation of solutions. In this month’s Companies To Watch Out, we take a look at companies that serve marketers and consumers in various ways. From […]
