Vibe MarTech Fest (VMF) has announced dates for its fourth edition. Region’s most credible event focused on marketing technology, innovation and customer experience is scheduled for September 6 – 7, 2022. Over the years, the conference has gained ground as the undisputed resource on MarTech, attracting over 400 delegates and an online audience of millions. […]
Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting Service, he has worked with brands like Coca Cola, HP, Microsoft and many more. In addition, he has written over 15 books, of which the latest one, UPLIFTING SERVICE: The Proven […]
Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]
Customer Experience is the new differentiator for brands as they compete to delight customers. CX could easily be the most important term for marketers in 2021. Martechvibe, in partnership with Sprinklr, is pleased to present Customer Experience Week. Throughout this week, we will present detailed research, insightful interviews, and thought leadership articles that will guide […]
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
How is Martech helping brands evolve the way they build relationships with customers? The answers are in our sneak peek of the Martechvibe-hosted CMO Think Tank in partnership with Oracle. Here is what we overheard in the boardroom… The global economy is slowly recovering. The World Economic Outlook report pegged 2020’s contractions at 3.3%. It is […]
