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Unbounce Acquires LeadsRx For Better Marketing Attribution
Unbounce, a conversion intelligence platform provider, has acquired LeadsRx, a marketing analytics platform provider, for an undisclosed amount. LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels. This acquisition positions Unbounce to bring marketing attribution to its small and midsize business customers. “Attribution […]