eBay has launched its first collaboration with Pinterest, aiming to inspire users to celebrate ‘Christmas Your Way.’ The project showcases the collaboration of eBay and three UK Pinterest creators, including Poppy Deyes, Making the Manor, and Tiffany Grant-Riley. The partnership aims to show users the potential of DIY gifting and to decorate for the Christmas […]
It will ensure uniformity and adherence to the taxonomy and rules our clients have put in place. Claravine has integrated its data standards cloud data integrity platform with Google Ads, Snapchat Ads, and Pinterest Ads Manager. It will help Claravine users improve naming compliance, metadata capture, and enrichment while maintaining connection points between key datasets […]
TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign. Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]
Skio, a startup that aims to take the pain out of selling subscriptions for brands on Shopify, has raised $3.7 million in a seed funding round. Kennan Davison, an engineer who previously worked at Hulu and Pinterest, founded the startup in April. Skio is taking on incumbents like ReCharge Payments, which too has built subscription […]
Pinterest will roll out new features for brands to promote products and ideas to users, in an effort to grow online shopping on its platform. Brands can now upload their product catalogues and Pinterest will automatically pull items into a slideshow advertisement that will be tailored to users based on their interests, the company said. […]
Pinterest has introduced two new features – Product Tagging and Paid Partnership -which will enable Creators to monetise for the very first time, tag their Ideas Pins with shoppable products, and make clear any partnerships with brands on sponsored content. Anyone with a business account can create Idea Pins and tag them with shoppable products, […]
Pinterest has said that it is expanding its shopping features for both consumers and merchants. The platform has introduced a Shopping List, that allows users to have their product Pins automatically saved in one place, making it easier for them to come back and shop items they’ve checked out when they’re ready to buy. Users […]
Creative Automation software company Celtra announced that it has joined the Pinterest Dynamic Creative Partner program. Celtra’s partnership with Pinterest will enable a direct API integration with its platform, allowing brands to produce and distribute Pinterest ads at scale through Celtra’s Creative Automation solution. This strengthens its offering for retail brands. With consumers spending more […]
Pinterest is expanding its partnership with entrepreneurship company Shopify to 27 new countries to boost social commerce globally. The Shopify Pinterest channel now includes countries such as Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Through Pinterest’s shoppable ‘Product Pins’ feature, more than 1.7 million Shopify merchants around the world have an […]
Machine learning is helping marketers to go beyond existing marketing strategies and make precise decisions based on data. The collection, processing, and use of data have become strategically imperative that drives better businesses. This data has allowed machine learning to minimise the gap between strategic models and the actual outcomes of marketing campaigns. According to […]
