Ardent football fan Amir eagerly opened the box to see his Nike shoes personalised through the Nike By You campaign. It might not sound like a big deal, but Amir had bought these shoes when the program was called the NikeID program, way back in 1999. While it was not a critical customer experience (CX) […]
Marketing Cloud and Drupal Cloud Unify Data and Content to Provide a Powerful Solution for Building, Personalising, and Orchestrating Multi-Experiences Digital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the […]
New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivalled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint. Leadspace today announced new real-time data connections planned for […]
Today’s marketers rely heavily on technology to interact with buyers across the entire journey. They must be able to unify these technologies to unlock valuable data and enhance product capabilities. The ability to accomplish this allows them to design buyer journeys in a meaningful way that will generate demand and accelerate revenue. The Uberflip Marketplace […]
