personalisation

AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.

The average internet user spends 6 hours and 53 minutes online per day. The more time spent online, the more the data is exposed to cyber risks. To that, ZKP makes some exciting applications for marketers trying to win their customers’ trust. Zero-knowledge proof (ZKP) is a cryptographic concept that allows one party to prove […]

Around 78% of customers say personalisation impacts their likelihood of making repeat purchases. It’s a no-brainer that marketers need to focus on products and promos that personalise. So, why are 63% of digital marketing leaders still struggling? Spotify’s spiralling global user base demonstrates that intelligent, personalised engagement can have an unparalleled positive effect on brand […]

The SaaS based plug-and-play platform can help nonprofits blend a unified shopping cart, data-driven insights, personalisation, and integrations. Innover, a provider of digital transformation solutions, has launched Innoraise, a cloud-based digital platform for nonprofits to accelerate the adoption of emerging technologies and deliver highly personalised member and donor experiences across moments, channels, and touch points. […]

Qualtrics introduced partnerships with Twilio, Five9, and Merkle. Qualtrics expanding partnership with Twilio, a customer engagement platform provider, led to a no-code connector that allows real-time data sharing between the Twilio Segment customer data platform and Qualtrics’ Experience iD (XiD).  It offers a combined view of operational engagement data, like content engagement, purchases, user logins, […]

It enables marketers to create hyper-personalised messages and promotions using advanced segmentation. Paytronix, a provider of guest engagement solutions for restaurants and convenience stores, launched Paytronix Mobile Experience Builder, a self-service tool to publish content in real time to mobile apps. “Restaurants and convenience stores must meet guests where they are, and more than ever […]

Databook also announced Strategy Builder, an application that guides sellers through prompts and suggestions to generate dynamic opportunity roadmaps. Databook unveiled its Strategic Relationship Management (SRM) platform to enable sellers to create, manage, and maintain strategic relationships at scale. With Databook SRM, any seller can interpret complex financial data and market insights to auto-generate strategic […]

The report says 66% of marketers are looking towards enhancing their email personalisation capabilities MoEngage, a customer engagement platform, has released a “State of Personalisation Report” covering how retail brands in the Middle East and Africa can use the power of personalisation to enhance their engagement metrics. Customer expectations have remained dynamic. There is a […]

What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy WHAT’S THIS STORY ABOUT? Personalisation is a top marketing priority but executing the strategy can be a challenge. We […]

What makes your customers churn, and how can you solve this challenge? More than 80% of CMOs in the Middle East are planning to invest heavily to improve engagement with their users, says Hetarth Patel, Managing Director – UAE & Vice President MENA at WebEngage. In an exclusive award ceremony in Dubai last week, Martechvibe […]