Brands have an opportunity to give something back, and help consumers navigate the economic downturn, says Paul Wallis, Director of Growth at Epsilon in MENA In an exclusive award ceremony in Dubai last week, Martechvibe acknowledged 30+ enterprises in two categories – retention and loyalty to celebrate the teams using marketing technologies to further their […]
The Martech Power List will reveal leading enterprises using martech to further growth strategies tomorrow at an exclusive gala event with performances by UAE’s King of Comedy Ali Al Sayed and DJ Martin Avari. The Martech Power List award ceremony will be held on 15 December at Palazzo Versace in Dubai. Over 100 marketing leaders, […]
“Loyalty programmes are becoming value-led rather than just transaction-based. That’s the main differentiator between traditional and modern-day loyalty programmes that drive engagement through personalisation,” says Paul Wallis, Director of Growth at Epsilon in MENA. When Paul Wallis entered the loyalty marketing space, it was still revolving around reward programmes. Utilising his 12 years of experience […]
Personalisation is a key driver of member engagement and activity. Loss of identity or failure to build progressively richer member profiles hurts two fronts, first, in loss of opportunity of spending growth on disengaged members; second, in lack of returns on investments made in loyalty liability In August this year, a McDonald’s customer ordered his […]
Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]
Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]
