Oracle announced that it is acquiring the NetSuite business of Verenia, the CPQ and CRM vendor. “On January 4, 2022, Oracle announced that it has entered into an agreement to acquire Verenia’s NetSuite CPQ business. This acquisition will bring NetSuite customers native configure, price and quote (CPQ) functionality to enable fast and accurate guided selling. […]
If your company uses SAP‘s enterprise resource planning (ERP) system, it is about time to start thinking about the future. SAP has announced that it will end support and maintenance of its current ERP system at the end of 2025. Consequently, many companies will be facing an update or migration to a new system. NEW […]
How is Martech helping brands evolve the way they build relationships with customers? The answers are in our sneak peek of the Martechvibe-hosted CMO Think Tank in partnership with Oracle. Here is what we overheard in the boardroom… The global economy is slowly recovering. The World Economic Outlook report pegged 2020’s contractions at 3.3%. It is […]
They are the risk-takers who launched companies or built them up. Here’s the list of top CEOs of Martech companies. They are successful and talented leaders who have carved new paths and taken their businesses to new heights. Marc Benioff CEO of Salesforce, USA Marc Benioff is Founder, Chairman and Chief Executive Officer of Salesforce, […]
Oracle and Martechvibe will host a virtual roundtable on February 24 titled “Reimagining Loyalty in a Hyper Personalised world.” The live roundtable, which will begin at 2:00 GST, will examine critical issues like how personalisation affects customer loyalty, improving CX with AI and anticipating customer needs to make intelligent recommendations. Hosted by Martechvibe, it will […]
Customer Data Platforms (CDP) and Data Management Platforms (DMP) sound quite similar and might even share a few common attributes. However, these platforms are vastly different. World over, marketing and advertising industries now focus on only one thing – customers. To put customer first, brands really must build good relationships with them. To do that […]
First-party data, enriched with one of the world’s largest data marketplaces, helps retailers identify prospective customers who share similar tastes to best existing buyers. Oracle is helping retailers find their top future customers using data science. A new offering from Oracle Retail, Consumer Insights aids retailers in understanding the characteristics of their best customers then […]
The Vibe Marketers Fest 2019, Middle East’s largest marketing technology conference concluded on November 6. The two-day summit that began on November 5 was the second edition of the annual conference, following its successful launch last year in November. The conference witnessed a massive turnout of marketing leaders, CMOs and technologists from the region who […]
Oracle introduces natural voice conversations to Digital Assistant and enhances deep learning semantic parser to handle complex linguistic constructs. Oracle announced the availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with […]
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers To help organisations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising […]
