Optimizely

Real-Time Segmentation enables next-generation personalisation that is relational, observant, informative, and driven by assets, behaviours, and customer attributes. Optimizely, at its Opticon conference in San Diego, introduced Real-Time Segmentation that allows marketers to segment customers in the moment of engagement for more relevant, personalised digital experiences. Real-Time Segmentation integrates across all Optimizely products and leverages […]

In an exclusive interview with Martechvibe, Alexander Atzberger, CEO of Optimizely discussed the Middle East’s digital potential. His advice to marketers in the region is to constantly optimise the customer experience, and drive demonstrable results back to the business. Excerpts from an interview; First of all, welcome to the Middle East. Why is it essential […]

Customers’ and consumers’ data are consolidated and integrated into a single data source using customer data platforms (CDPs). Which one is the most suitable for your organisation? Mohammad is unhappy with the services offered by his current bank and is considering replacing it for a better experience. He then searches the Internet for banks scoring […]

Optimizely, the digital experience platform (DXP) provider, announced that it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows these two industry-leading products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. […]

While most businesses faced enormous challenges and economic hardships in 2020, Big Tech saw it as an opportunity.  As their revenues grew and down markets are always a good time to consolidate, 2020 saw major acquisitions, here are few of the big ones.  February GoDaddy Acquires Social Content Startup Over This follows GoDaddy’s relaunch of […]