Unique Partnership enables advertisers to activate proprietary audiences across the OpenX Platform OpenX Technologies, an omnichannel sell-side platform, announced a new element of their partnership with Horizon Media — a direct integration of the agency’s blu.ID with the OpenX platform. This first-of-its-kind integration offers agencies and brands a path to easily activate custom and first-party […]
Zefr, the brand suitability in walled garden environments provider, has announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In her most recent role, Emma was part of the EMEA leadership team at OpenX, working as senior […]
OpenX revealed the results of the company’s latest survey, examining how publishers are currently viewing and utilising first-party data. The findings highlight the critical role first party (1P) data will play going forward, with 85 per cent of publishers saying that 1P data will be important to their future revenue. However, while the vast majority […]
