North America

Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was conducted between May 2021 – June 2021.  The report found that only 37 per cent of firms personalise more than half of their shopper journey.  Personalising the shopper journey is an […]

LogMeIn announced the results of a global study conducted in partnership with Ovum to understand how support agents are faring in the age of ever-rising consumer expectations. The findings reveal that the vast majority of surveyed agents believe that the technology tools provided to customer-facing employees are not evolving as quickly as their needs are. Today’s […]