62 per cent of respondents believe AI will help drive efficiency, competitiveness 31 per cent believe a lack of skilled personnel is the greatest barrier to AI implementation An EY study of US CEOs and business leaders reveals that most executives recognise the value of artificial intelligence (AI), with 84 per cent believing that AI […]
Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten […]
Alteryx, Inc., announced that Amy Heidersbach has joined the company as chief marketing officer (CMO). As the company continues its strong growth, Amy is responsible for evolving the global go-to-market strategy and delivering data-driven programs that help businesses of all sizes leverage analytics to accelerate their own digital transformation and performance. “Marketing is a critical driver […]
Accenture has helped Radisson Hotel Group in the Americas develop and implement a new digital customer relationship management platform and mobile application, bringing them together in a single, scalable system that makes it easier for the company’s franchisees and owners to do business with the global hotel group. The new platform helps to drive sales […]
Lucidworks, a leader in AI-powered search solutions, announced a USD 100 million investment from investors including Francisco Partners, a global technology-focused private equity fund, and TPG Sixth Street Partners, a global finance and investment firm. With the investment, Francisco Partners and TPG Sixth Street Partners join Top Tier Capital Partners, Shasta Ventures, Granite Ventures, and […]
Groupon announced that it has acquired Presence AI – an AI-powered text and voice communications tool that enables and facilitates messaging between customers and merchants. Terms of the transaction were not disclosed. Consumers – especially millennials – vastly prefer messaging and chat-based communications over phone calls. Presence AI enables merchants to answer to that trend […]
inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and 89 per cent […]
Google announced that it is introducing support for app-ads.txt in AdMob and Google Ad Manager. Google wants to encourage publishers to create an app-ads.txt file and publish it to the developer domain in App Store and/or Google Play store listings. This will help app publishers prevent their inventory from being spoofed by bad actors while ensuring advertiser spend […]
Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand’s social media channels for any customer feedback and direct mentions of their brand. Also, it helps to monitor discussions regarding specific keywords, topics, competitors, or […]
Outbrain, the world’s leading discovery and native advertising platform for the open web, released the full results of its recent native advertising omnibus survey. The survey, which focused on how consumers feel about native advertising across social platforms and media publishers. Segmented by different age groups (Millennials, Gen-Xers and Baby Boomers), participants were surveyed on […]
