With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry’s First Syndicated Solution for Measuring Talent’s Impact Nielsen, the industry’s one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent’s promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, […]
Oracle introduces natural voice conversations to Digital Assistant and enhances deep learning semantic parser to handle complex linguistic constructs. Oracle announced the availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with […]
The Vibe Marketers Fest (VMF) 2019, the region’s first, largest, and most credible marketing technology event, is just a couple of months away. With all the news coming from its offices, we’re excited to find out what some of the brand leaders will be addressing at the summit. Industry heads from Emirates NBD, Novo Cinemas, […]
Majority of consumers believe more should be done to protect them online More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about […]
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers To help organisations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising […]
Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can […]
Zynstra report claims that 96% of c-store directors and IT managers agreed that if it was easier to implement new applications and services, they would do it more often. Zynstra, the leading provider of purpose-built software powering the retail edge, released its C-Store Technology Insight Report, which identifies the key priorities and obstacles c-store retailers […]
HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can now discover new integrations and connect their tools, teams, processes, and data with a single, connected system. “We’re dedicated to delivering an open platform that makes it easy for our […]
Implements hybrid cloud strategy that leverages containers, microservices to drive digital transformation while keeping data secured in a private cloud. IBM announced that Primerica, Inc., a leading insurance and financial services company, has turned to IBM to help accelerate innovation and modernize their internal and customer-facing application development in a hybrid cloud environment. Insurance providers […]
The Lilian Raji Agency recently released the “Influencer Fraud: Weeding Out The Fakers, Liars and the Delusional” e-book. It contains detailed guidelines to help companies protect their marketing budgets from influencer scammers. The e-book shows companies how to recognise deceptive practices of fake influencers while still benefiting from opportunities created by the right influencer marketing […]
