LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]
New InfoSphere Advanced Data Preparation is designed to automate data prep to help streamline data operations and accelerate AI adoption. IBM announced a new data preparation solution designed to help clients improve their dataops processes to get their data ready for AI quickly and efficiently. Data preparation is an integral step in building machine learning […]
With a centralised view of their online reputation, mutual customers of Yext and Hootsuite will be better equipped to drive positive customer experiences and revenue. Yext Inc., the platform for Brand Verified Answers in search, announced a new global integration with Hootsuite, the global leader in social media management. The integration allows mutual customers to […]
Invoca Study found that fewer than 25 per cent of consumers think chatbots and voice devices offer the emotional support and personalised experiences they need during stressful purchases. AI is becoming the norm for brands to quickly and efficiently engage with customers. In fact, 80 per cent of businesses already use or plan to use chatbots by 2020. […]
Omnisend annual research on email newsletters analysing the best times to send campaigns finds that emails sent at 8 am perform the best on Open Rates, Click-through Rates, and number of orders. Omnisend, an omnichannel marketing platform built for ecommerce, has released a report analysing over 2 billion campaigns sent by marketers using the platform. […]
Study finds radio continues to reach more people on a daily and weekly basis than any other media and dominates consumer listening across all dayparts. Podcast listening experiences fast growth, especially among Gen Z and younger Millennials, as more people use podcasts as a daily escape. Rise of smart speakers adds to radio listening in […]
Data gathered by SCORE, an American small business mentoring organisation, found that more than half (58 per cent) of consumers used voice search to find local business information last year. Nearly half (46 per cent) of users searched for a local business daily, while a further 28 per cent searched about once a week. Younger […]
The family of agile marketing tools helps marketers publish more work, complete projects on time and prove value to stakeholders. CoSchedule, one of the fastest-growing marketing platform on the Inc. 5000 list, announced the launch of its new CoSchedule Marketing Suite. The Marketing Suite helps marketers stay focused, deliver projects on time and make their […]
Research finds that 75 per cent of organisations in the UAE saw an increase in impersonation attacks in the past one year. The third annual State of Email Security Report, by Mimecast, reveals an increase in targeted attacks like impersonation fraud, spear phishing and business disrupting ransomware. The report includes insights from 1,025 global IT […]
Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
