Customers have made it clear that they want personalised recommendations. But are brands making the right efforts to allocate powerful resources towards understanding customer preferences? Where you have a 35% chance of success for a TV show, a Netflix original holds 93%. Why? The brand excels in utilising customer data to offer powerful recommendation algorithms […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Freshworks Embeds Generative AI To Improve Quality And Efficiency […]
Key benefits of the solution include independent, third-party reporting in the IAS Signal platform. Integral Ad Science (IAS), a provider of digital media quality solutions, today launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan to ensure advertising campaigns running on Netflix are delivered fraud-free and seen by real viewers. IAS’s independent, third-party ad […]
The multi-year agreement spans US, Mexico and Poland markets, providing Netflix with linear and streaming audience data for a holistic view of media consumption behaviour Nielsen has announced an expansion of its relationship with Netflix, which includes a multi-year agreement to provide linear and streaming audience data across the US, Mexico and Poland. In the […]
Consumers in the US and UK will be trimming non-essential purchases and scaling back on discretionary spending — behaviour already taking place this holiday season. Those are prime findings from an SMG study that polled more than 15,000 consumers across the two countries regarding spending habits in the next 12 months. In the UK, 63 […]
A new report from AppsFlyer indicates marketers are taking notice of the surging popularity of streaming video platforms such as Netflix, Disney+, STARZPLAY and more. The report, titled Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, which combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space, indicates that brands are planning […]
The fast-growing firm has announced a one-stop shop for branded payments. European branded payments company Recharge.com announced the launch of a one-stop global marketplace for people to buy branded gift cards and mobile top-up cards to become the world’s leading digital payments and branded payments, player. The fintech firm specialises in distributing digital gift and […]
It began by mailing out DVDs, then evolved to become a production and streaming powerhouse. Now Netflix appears to be making its next big bet on the future of gaming. The streaming giant Netflix is building its first in-house video game studio in Helsinki, Finland, as it expands its empire over mobile games. The news […]
TLDR: The Recurring Revenue model is about a brand offering consumers products or services on a regular or cyclical basis in exchange for a recurring fee charged at regular intervals, as opposed to a one-time purchase. Subscriptions are the lifeline of the recurring revenue model that keeps consumers engaged long-term and a company’s revenue flow […]
Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]
