Salesforce recently acquired robotic process automation (RPA) software provider Servicetrace, and will tuck the business into the MuleSoft business unit. Financial terms of the deal were not disclosed. This is technology M&A deal number 479 that ChannelE2E has covered so far in 2021. The Servicetrace acquisition, expected to close by October 31, 2021, potentially positions Salesforce vs. Automation Anywhere, UiPath, […]
Salesforce rolled out a revamped version of its customer data on platform with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. On top of its initial reticence to get into the category, Salesforce was also a little late out of the […]
Brands must integrate disparate applications, data sources and devices to deliver connected experiences and earn loyalty MuleSoft, a provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organisations. As a result of this continued frustration, consumers are […]
