Mike Pedersen

AdAdapted, a shopping list marketing and insights platform provider, has partnered with LiveRamp, a data connectivity platform provider, to give companies expanded network audiences and increased efficiency in targeting. AdAdapted has increased its audience size since implementing LiveRamp. Now, with the help of LiveRamp ID, LiveRamp’s identity graph, AdAdapted is able to target users across […]

AdAdapted, a shopping list marketing and insights platform provider for consumer packaged goods manufacturers and retailers, introduced add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted’s patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add products directly to their online carts. The company launched AdAdapted Direct, […]