Innovative technologies are working to fill the last mile fulfilment gap so marketers can offer flexible delivery options that consumers demand According to a study commissioned by Dubai Police, Dubai Economy and financial services provider Visa at the height of the pandemic last year, 68 per cent of UAE residents reduced in-store shopping and 49 […]
MENA’s consumer digital economy is set to double in the coming three years to reach $100 billion, according to a new report by RedSeer. The strategy consulting firm has been tracking the development of the consumer digital economy for years, leveraging this know-how to find that while the Middle East and North Africa’s market is […]
In March 2020, the UAE Ministry of Health and Prevention (MoHAP) collaborated with the telecom operator Du to set up the first virtual hospital in the Middle East to provide remote care to patients. In May, MoHAP upgraded all its hospital outpatient clinics to virtual. Later in July, Mulk Healthcare launched the first e-hospital as […]
The Middle East’s largest online eyewear retailer, eyewa, said that it had raised $21m as part of its Series B funding round co-led by Kingsway Capital and Nuwa Capital. The deal was also joined by French Partners, Endeavor Catalyst, Derayah Ventures, Palm Drive, and Hardy Capital, and takes Eyewa’s total capital raised to date to […]
Consumer confidence is rising in the Middle East region. The PwC Middle East 2021 Global Consumer Insights found that 58 per cent of Middle East consumers confirming that they have become more optimistic about the economy. Despite this confidence, the survey, titled More digital and sustainable: post-pandemic priorities for Middle East consumers, indicates that the […]
Middle East – General Motors Middle East (GM MEO) announced the appointment of Sharon Nishi as new Chief Marketing Officer across the Chevrolet and GMC brands, effective July 1st. Nishi will help continue to transform GM’s Marketing and Customer Experience operations in the region while leveraging the team’s expertise and driving GM MEO’s Ambidextrous Business […]
New strategic partnership provides entry into rapidly growing UAE and Saudi markets, estimated to be US$7 billion and US$11 billion in market size, respectively. Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the Middle East Buy Now Pay Later (BNPL) provider. tabby will […]
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle East report examined marketers’ priorities and challenges in enabling CDPs and the broader […]
AppsFlyer, a marketing measurement leader, has released the 2021 edition of The State of Finance App Marketing. The COVID-19 pandemic directly impacted how consumers interact with financial institutions and how the institutions themselves operate. According to the report, Financial Technology (FinTech) apps are in high demand, experiencing a 132 per cent leap globally in downloads […]
Twitter introduced an “Arabic (feminine)” language setting enabling the social media site to speak to users using feminine grammar, part of what it said was an inclusion and diversity drive. “We want our service to reflect the voices that shape the conversations that take place on our service,” said Rasha Fawakhiri, Twitter’s communications head for […]
