Regardless of how organisations engage customers, the bar is being raised in the age of digital business transformation. Customers now expect organisations to flexibly respond to inquiries, no matter what medium is employed. In this interview, Mohammad Radaydeh, Country Manager META at Vonage, discusses how integrating channels helps deliver seamless conversations and why organisations that […]
Globally, the Gulf Cooperation Council has been one of the fastest-growing eCommerce markets, increasing from $5.3 billion in 2015 to $17.7 billion in 2019, and forecast to reach $50 billion in 2025, according to data from Kearney Middle East and Statista. In any digital market, maintaining strong growth is a challenge. It’s one thing to […]
Sitecore the global leader in digital experience management software, recently announced that 89 per cent of customers in the UAE, and 91 per cent of customers in the Middle East and North Africa, have become digital converts since the pandemic and want to keep buying everything online. The research, conducted by YouGov MENA, surveyed more […]
The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals. Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
SaturnFive Consulting, a boutique British marketing consultancy, has entered the Middle East with a new office in Dubai. “Post pandemic businesses are in urgent need of highly responsive, flexible support. We have seen a growing need for our services in the UAE and our new hub will enable us to meet that demand,” said Neil […]
Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech. The growth of the conference is a testament to the martech maturity of the region. While the Middle East has […]
Any doubt that we are entering a privacy-first era was dispelled when Apple announced the security features of its iOS 14, which came into effect in April 2020. A watershed moment for marketers and app developers as Apple’s App-tracking Transparency (ATT) framework now requires users to actively grant access permission to their device’s Identifier for […]
No matter the service or the great quality, brands cannot succeed without amazing marketing. It’s an obvious fact but sometimes forgotten. Many brands worldwide do not focus on the value of their martech stack that decides the fate of a brand’s success. Investing in marketing technology can allow them to know their customers and make […]
baraka, the fintech startup on a mission to educate, enable and empower retail investors in the Middle East, announced the official launch of its commission-free mobile investment app after receiving regulatory authorisation from the Dubai Financial Services Authority (DFSA) in June 2021. The baraka app, which is now available to download for users across select […]
With the UAE’s economy opening up and mobility once again on an uptick post-pandemic, Udrive, the app-based pay-per-minute car rental service, is accelerating its growth — by doubling its fleet size over the next 3 months and targeting 500 per cent revenue growth in the next 12 months — as it looks to continue disrupting […]
