Middle East

Vibe Martech Fest – the Middle East’s largest marketing technology summit, will take place on September 12 – 14, 2023, in Dubai, UAE. The fifth edition promises to pack in 400 attendees, two stages, workshops and a speaker line-up of global leaders.

Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack  Martechvibe proudly presents its 2023 State of Martech – Middle East report. The report is based on survey responses of more […]

Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]

Subscribers need exceptional experience. A misstep and they will not hesitate to cancel and move to a competitor. Amina has trust issues. From people to things, she is not a fan of change. And for the last two decades, Amina has been using an Android phone despite her son urging him to try an iOS. […]

Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

Saudi-based start-up Retailo, a business-to-business (B2B) platform for retail supply chains, has acquired Dubai’s eCommerce marketplace DXBUY for an undisclosed amount. The acquisition, which follows a Series A investment round early this year that raised $36 million, is part of the company’s growth strategy in the Middle East, North Africa and Pakistan (MENAP) region. DXBUY’s […]

Blue World Voyages, the cruise line dedicated to sports and wellness, is set to launch in the Middle East, enabling one to travel the world in their own ocean-going residence on a luxury vessel. Gene Meehan, Blue World Co-founder and chairman, said: “Now more than ever, people recognise that they need to take ownership of […]

Sary, the Middle East, North Africa and Pakistan (MENAP) business-to-business (B2B) eCommerce platform, announced it has taken a significant stake in the Pakistani B2B eCommerce platform Jugnu, leading Jugnu’s $22.5 million Series A round. Fueled by a $75 million Series C funding round for a combined $112 million in funding to date, Sary’s investment marks […]

Jumio, the provider of AI-powered end-to-end identity orchestration, eKYC and AML solutions, announced the launch of a Middle Eastern solutions portfolio and the appointment of Arshad Sheikh as its first sales leader for the Middle East, Turkey and North Africa (METNA) region. This expansion builds on Jumio’s long-standing presence in the Middle East and its […]