Middle East brands

Marking the end of the VMF was the Annual Vibe Martech Awards (VMA). With a mission to honour the extraordinary achievements of Middle East brands and professionals, VMA was instituted as an annual recognition of the innovative companies that push martech boundaries.  Companies submitted their case studies, and after careful consideration by the Martechvibe editorial […]

Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI   It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]