Emirates has unveiled its plans to build signature brand experiences in the metaverse, alongside collectible and utility-based NFTs for its customers and employees. Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the […]
Whether the metaverse takes off or fails yet again, one thing is certain – influencers have much to gain From a trip into outer space and a hike in the most dangerous parts of the Amazon forest to a front-row seat of Beyonce’s concert 1000 miles away, the metaverse can make the most extraordinary experiences […]
MetaIncubator is the first Metaverse Incubator in the Middle East and its goal is to incubate early-stage Metaverse and Web3 projects through Dubai as a hub. It aligns with the Dubai government’s digital strategy and provides engineering, tokenomics, marketing, and investment services to startups. It also helps startups that want to get into the growing […]
Metaverse promises to revolutionise the way users shop and socialise. But not everyone is optimistic. Virtual space with advanced gadgets that might one day allow people to smell, or even feel the products on the virtual shelf is hoped to be the metaverse. The virtual world is already on the path of a business-focused Web […]
Helpshift, an in in-app customer service and user support for mobile-first brands provider, announced the launch of Metashift, its patented user support and customer service solution for the Metaverse. Brands can use Metashift to provide immersive support within AR, VR and mobile experiences, with advanced features unique to the needs of the Metaverse. Brands need […]
From new collaboration to immersive 3D capabilities, Adobe introduces its metaverse-driven plan to empower brands Adobe offers capabilities for creating immersive 3D experiences, eCommerce platforms and digital experiences. Building on this momentum, the company announced new innovations for creating and delivering more engaging and realistic virtual experiences at the Adobe Summit – The Digital Experience […]
Skechers announced that it is entering the metaverse. The global lifestyle brand is the first to sign a lease in the Fashion District of Decentraland. The company also recently filed trademark applications throughout the world to sell virtual goods such as footwear and apparel—setting the foundation for new growth opportunities in the metaverse. “Our decentraland […]
While the conversation about data-driven decisions is hotter than ever in the marketing world, fundamental challenges such as siloed data present a real operational problem. Maha Alaoui, Manager – Solution Engineering – Middle East & North Africa (MENA) at Salesforce speaks about the steps companies need to take to build a single system of record. […]
VR ads in metaverses can be a great way of raising revenues, and many ad giants have already sensed it Metaverse, which translates to “a universe beyond”, is now being called the future of the internet, made up of multiple shared 3D virtual spaces. As it stands today, the metaverse will comprise multiple interoperable virtual […]
Imagine a game where you can see your NFT, inspect it, purchase it, and use it your way. Non-fungible tokens, or NFTs, have been growing in popularity among cryptocurrency investors. According to the popular NFT statistics site NFTGO.io, its total market cap jumped from $55 million to more than $7 billion in 2021. However, the […]
