#RAMADAN22 Meta launches #MonthofGood campaign with new immersive experiences across its technologies. Throughout #MonthofGood, Meta will be sharing the stories of Muslim communities making positive impact, providing Muslim creators with an entry point into immersive technology and offering ways for people to express themselves across our apps. Muslim creators and communities are increasingly using our […]
Why is self-service support important for SaaS? Read on to find out. What’s not to like about self-service SaaS, it’s less intrusive, and users can explore and solve their problems at their own pace. Making the case stronger for SaaS providers are the various surveys – users want to be in control, and 40 per […]
The Trade Desk’s latest move to pull out of Google’s Open Bidding and pitch a new product that aims to level the playing field could build stronger relationships between advertisers and publishers. The global ad market is predominantly managed by three companies, namely: Alphabet (Google), Meta (Facebook and Instagram) and Amazon. According to WARC’s analysis […]
Mozilla and Meta have collaborated on a conversion measurement solution that would allow advertisers to track campaign performance across devices and browsers without collecting data on individual users. Called Interoperable Private Attribution (IPA), it has been designed as a solution that would work within the boundaries of browser-based and mobile privacy restrictions. The phasing out […]
Meta is trying to stop fake luxury goods from circulating on its platforms, including big names from Gucci to Chanel, according to a Reuters report. The platforms have become concentrated areas for counterfeit offenders. The brands’ work on policing services like Facebook, Instagram and WhatsApp has been like “whack-a-mole.” Research has said that counterfeiters have […]
For a solid digital marketing strategy, here is a list of the top social media trends you need to keep an eye on We’re heading towards an increasingly digital future: just a quick look back on 2021 is enough to convince us that this is the case. Over the past year, we’ve witnessed major digital […]
Earlier this year, former Facebook employee Frances Haugen leaked internal company documents, and accused the social media giant of prioritising profit over safety by failing to adequately tackle the spread of misinformation and harmful content. The whistleblower also said that 87 per cent of misinformation spending is dedicated to English speakers, although only 9 per […]
Meta announced that it is launching Horizon Worlds, its virtual reality world of avatars, to people 18 and older. Horizon Worlds launched in beta last year to select Oculus VR users, who answered invitations to join the virtual world. “Horizon Worlds is a social VR experience where you can create and explore together. Since launching […]
Facebook is facilitating more opportunities for creators in its app, with new ‘Professional Mode for Profiles’ to welcome new creators in, and updates for Creator Pages. The main added tool is the Professional Mode that provides an alternative platform for emerging creators to gauge audience insights, and connect. Professional Mode for Profiles will provide more […]
Meta has teamed up for the second year with regional creative agency, TBWA/RAAD to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to rethink the significance of their individual action, #LoveLocal brings […]
