In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Meta Rolls Out AI-Driven Brand Safety And Verification Tools […]
The controls define high-, medium- and low-risk content. Advertisers can choose from three settings to control the types of content that appear above and below an ad. Meta recently launched new inventory filters for Facebook and Instagram for advertisers in English and Spanish markets. The tools use a multi-stage AI review system to classify text, […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Snapchat Launches ‘My AI’ Chatbot Powered By ChatGPT Snapchat […]
Zuckerberg said the team would build “creative and expressive” tools for use inside Meta’s products. Meta will create a new product group inside the company focused on generative AI, a new machine-learning technique that allows computers to generate text, draw pictures, and create other media that resemble human output. The move comes as big tech […]
Meta has announced to roll out a new mode to its VR (virtual reality) battle royale game ‘Population: One’, which will allow players to make their own levels. Sandbox mode will launch on December 14 within the VR battle royale game. From its Meta Quest Gaming account, the company tweeted on Saturday, “Sandbox is a […]
Zefr, the global provider of brand suitability across walled gardens, announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens. Rather than measurement solutions that are focused on the open web and text-based, Atrium is foundationally built for marketers […]
Meta launched the much anticipated Meta Quest Pro, a high-end VR headset, at its annual Meta Connect 2022. With this new headset, avatars will finally get legs. With closer-to-reality addition, avatars who were just torsos earlier will now look like real people. At last year’s Meta connect, Facebook announced that it would be known as […]
Overheard at VMF: The Metaverse promises next-level experiences driven by the three Cs; co-presence, continuity and co-creation. Priya Patel-Chomel, Head of Product Marketing, Middle East, Turkey and Africa at Meta, decodes how brands can put the first foot forward Vibe Martech Fest, the Middle East’s largest marketing and technology leaders summit, concluded last week with […]
There is a big opportunity for consumer-facing companies in the metaverse. There are numerous business applications for virtual reality, from training future surgeons to showing products to retail employees. Consumers are likely to use the metaverse more than ever before to communicate, transact, and connect. Are you ready for this generation of the internet? The […]
Shoppers can add items to their cart, and make a payment to complete the purchase without leaving the WhatsApp chat. WhatsApp, the messaging service owned by Meta Platforms, launched the online shopping service, JioMart on WhatsApp. It will enable people in India, including those who have never shopped online, to browse through JioMart’s entire grocery […]
