Global marketing consulting and insights giant Kantar has promoted decade-long company member Nermeen Bedeir to Managing Director of its Insights division in Egypt. Based in Egypt, and with the firm since 2011, Nermeen Bedeir is passionate about bringing alive the voice of the consumer, and translating that into actionable strategies that enable clients to grow. […]
Aleph Holding announced its acquisition of 86 per cent of Connect Ads in a cash and shares’ swap transaction. The acquisition sees Aleph Holding entering the MENA market as it continues its drive to expand globally and increase its presence in new territories, now reaching 90 markets and territories. Aleph provides leading digital platforms such […]
The Saudi Research & Media Group (SRMG) announced the acquisition of a 51 per cent controlling stake in Arabic podcast platform Thmanyah, one of the leading podcast platforms and documentary producers in the Middle East and North Africa (Mena) region. SRMG’s acquisition of Thmanyah is part of the Group’s new digital-first, multi-platform approach and commitment […]
MENA’s consumer digital economy is set to double in the coming three years to reach $100 billion, according to a new report by RedSeer. The strategy consulting firm has been tracking the development of the consumer digital economy for years, leveraging this know-how to find that while the Middle East and North Africa’s market is […]
Fanplayr, a company in the online behavioural personalisation and artificial intelligence space, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions – a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of eCommerce […]
While podcasts are becoming a popular advertising tool in, many audio brands are looking to launch several ad formats for increased monetisation Traffic jams and long drives are not the only time when people lend their ears to audio. Over the years, audio streaming has evolved with smartphones and smart devices replacing traditional radio. The […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced a special virtual edition for South Africa on the 3rd and 4th August, 2021. Vibe Martech Fest has been the flag-bearer of the evolution of marketing in the Middle East driven by technology. Bringing the successful franchise to South Africa […]
The rising eCommerce revenues have impacted digital marketing in the GCC, indicating an increasing business value Hugo Boss recently announced their online expansion to another 12 countries, of which five are in the Gulf Cooperation Council (GCC) region. The increasing digital presence and marketing in the GCC look optimistic, but let us have an in-depth […]
Accelerated by the pandemic, AR/VR marketing has gripped real estate, helping customers to make informed decisions from the comfort of their home Typically, a real estate agent or an advertisement promises a garden, security system, and a garage to prospective homebuyers, but on a real-life visit, one might find a swing set for a garden, […]
Snapchat at Snap Partner Summit 2021 announced a slew of updates that are aiming to grow its presence among creators, businesses, and developers. Real-time wrist tracking Snap, the parent company behind Snapchat and chief rival of Facebook-owned Instagram, introduced features called Creator Marketplace and Gifting to help creators attract monetisation. The company has also brought […]
