Mediakix

Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok Branded Hashtag Challenges are sponsored challenges, followed by contests, and then Hashtag Challenge Plus campaigns. A Branded Hashtag Challenge is a brand-sponsored version […]

Fake news. Fake followers. Fake engagement. Is everything on the internet fake nowadays? It seems like our world is becoming more and more inauthentic, and it’s becoming harder to determine who and what to trust. It may come as no surprise that one of the industries commonly named as a scapegoat for encouraging these false […]