In good times and not-so-good times, it’s efficient businesses that hold themselves high above the surging waters It’s a myth that businesses that spend extravagantly grow faster than they spend cautiously. Well, there are plenty of examples to confirm that for every large successful company built on a spend-to-growth strategy, there are thousands who have […]
Mashreq Neo leveraged MoEngage’s omnichannel customer engagement framework to streamline customer onboarding, boost debit card adoption, and increase its loyalty program consumption. In 2017, Mashreq Bank launched Mashreq Neo, a new full-service digital bank to cater to the day-to-day needs of a world on the move. The vision for the new digital bank was to […]
Mashreq NEO, the full-service digital bank from Mashreq Bank, has announced that it will enable residents to conveniently open a bank account using facial recognition technology. The initiative, launched in collaboration with the UAE’s Ministry of Interior, leverages the ministry’s existing facial recognition verification system, which uses technology to validate and authenticate Rightful holders of […]
