The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines. However, leading brands distinguish themselves by seeing the opportunity to fortify customer relationships and enhance their companies’ resiliency. Those that take bold and quick steps to change will reap […]
Coming out of one of the most challenging years, marketers in 2021 picked up where the last one left off, armed with the right technology and insights. The 2021 State of Martech survey conducted amongst the most influential and powerful CMOs of the region, found MarTech investments remain relatively strong, while acquiring new customers is […]
2020 State of Martech Survey Reveals Key Insights Arguably one of the most challenging years also presented key opportunities, Martechvibe conducted the first-ever state of Martech survey amongst the most influential and powerful CMOs of the region. While 40% of the respondents saw budget cuts of over 31% due to COVID-19, 86% have said that it […]
