The tech stack shoring up a marketing strategy is gaining more and more significance in the digital age. As per a 2021 Gartner study, while marketing leaders cut back on expenses like hiring and agencies, marketing technology remained a priority in the budget, with companies spending up to 26.2 per cent of their total marketing […]
#VMFKSA Global martech expert Neil Patel was the keynote speaker at Vibe Martech Fest’s Saudi Arabia edition. He shared pointers for marketers to get true value from their martech stacks, and reduce waste Use technology to streamline processes but don’t forget the value of your team. There will be an increase in automation, tools that […]
Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]
