Ad buyers have easy access to Experian’s Living Unit Identifier (LUID) to better leverage the power of targeted TV advertising and assess performance. Tatari, a platform for buying and measuring advertising across both linear and streaming TV, announced the integration of Experian’s marketing data into the Tatari platform. With access to Experian’s audience ecosystem, which […]
TLDR: Marketers get a lot of raw data, and tools like BigQuery could help turn such data into actionable insights. With BigQuery, gathering all that data from multiple sources into a data warehouse, including ad, site analytics, pre-conversion, and post-conversion data, is quick and easy. BigQuery from Google helps manage terabytes of data and helps […]
TLDR: Marketing involves digging into large datasets, locating anomalies and finding patterns to make informed business decision-making. Hence, it’s vital to understand how Knowledge Discovery in Database (KDD) can be an effective tool for marketers to make intelligent business decisions. Known as the happiest place on the Earth, Disney’s Animal Kingdom is the world’s largest […]
Hybrid data models enable enterprises to start building the automated marketing data infrastructure of the future Marketers’ roles are inextricably linked with data. The big data revolution has unleashed torrents of terabytes about everything from customer behaviours, demographic consumer shifts in emerging markets and how well the last marketing campaign performed across channels. When marketing […]
