Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]
GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. eCommerce marketing automation helps online store owners scale their businesses in an automated manner— increasing revenue and sales. “Though we’ve had existing partnerships and robust integrations with eCommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to […]
Sendinblue, providers of a digital marketing platform for small to medium-sized businesses, has acquired scheduling and video conferencing software company MeetFox. With MeetFox, Sendinblue customers can integrate a scheduling component through various channels, such as a website, app, email, social media page, or direct messaging, so they can schedule in-person and online appointments with clients […]
Agency Revolution, an FMG Suite company, serving independent insurance agencies, recently announced an integration that connects the company’s marketing automation platform, Fuse, with Partner Platform’s innovative web-based insurance agency management system(AMS). This much-anticipated integration enables mutual customers to leverage the power of the client and policy data in their Partner Platform AMS to trigger the […]
BetterCommerce, the eCommerce company, has acquired India based AI startup CanisHub that specialises in personalisation and marketing automation solutions for eCommerce businesses. The new capabilities gained through the acquisition have enabled BetterCommerce to launch BetterEngage, a new AI-powered solution that delivers cognitive recommendations and hyper-personalisation at scale. BetterEngage will allow brands and online retailers to […]
OptifiNow, a provider of CRM and marketing automation software, has integrated with the ICE Mortgage Technology platform that focuses on wholesale lenders and third-party originators (TPO). OptifiNow used the Encompass API to integrate with TPO Connect so lenders can synchronise the TPO Connect and Encompass loan data with their CRM platforms. The integration enables OptifiNow […]
Cisco Systems Inc announced the launch of new products to help mobile network operators manage increased data traffic generated by the work from home (WFH) because of the pandemic and as the 5G rollout connects billions more devices to the internet. Remote healthcare services, streaming video and gaming and homeworking have led to a 25 […]
The business registration and licensing (BRL) sector in the Dubai department of economic development (DED or Dubai Economy) and US e-commerce giant Amazon recently launched a new programme to support DED Trader license holders by providing interactive e-learning content to help them thrive in the digital economy and grow their businesses online. DED Trader is […]
Gupshup has announced that it had raised $100 million from investment firm Tiger Global Management, valuing the messaging services provider at $1.4 billion. The company, which had its last funding round about a decade ago, said it saw greater investor demand than anticipated and would raise additional funds as it looks to scale up its […]
By 2025, four-fifths of all business-to-business (B2B) sales interactions between suppliers and professional buyers will take place in digital channels, according to a new whitepaper recently released by DHL Express, which predicts strong growth for the B2B e-commerce market in the coming years. The study was titled ‘The Ultimate B2B E-commerce Guide: Tradition is out. […]
