![Welcome to Loyalty 2.0: Patrick Sim, Epsilon](https://staging.martechvibe.com/wp-content/uploads/Epsilon-09-Interview-with-Patrick.jpg)
Interviews
Welcome to Loyalty 2.0: Patrick Sim, Epsilon
Transactional loyalty programmes are Loyalty 1.0. To step into the new era, Patrick Sim Senior Vice President- APAC, MEA, Epsilon, suggests driving sustainable customer engagement using data with the help of the right technology. Sim discussed how it is fascinating to observe that technology is transforming the marketing and advertising space. He believes marketers have heard […]