Marketers use geofencing to recognise customer locations, understand behavioural intent, and invest in real-time location-based marketing When Shehnaz walked into a busy street of Saudi Arabia for some grocery shopping, her heart sank. How was she to get back in time for a meeting? No sooner did she decide to give up and try again […]
Location-based marketing involves both offline and online business tactics to help plan and implement activities based on the geographic location of the customers. Assessing the geographical location also requires accurate information and customer data to the highly-targeted audience. Small businesses have a lower reach yet are battling out with the biggest competitors, and with the […]
SCORE, a small business mentoring organisation, found that 58% of consumers used voice search to find local business information in 2018. Have you wondered why marketers pay attention to positioning ads at specific places? Or how a supermarket is always located at an optimal location from your house? Like other business aspects, organisations take into […]
inMarket, a leader in digital advertising, announced plans to acquire Thinknear, a premier provider of location-based services, from Telenav®, Inc. The acquisition will have Thinknear’s team and intellectual property join inMarket in exchange for Telenav receiving a minority equity interest in the fast-growing company. Following inMarket’s 10 years of bootstrapped expansion and 89 per cent […]
