LiveRamp

Ampersand announced a data and technology integration with LiveRamp, the leading data connectivity platform. The integration allows Ampersand to offer advertisers the same calibre of audience customisation for multiscreen linear and streaming TV plans that they are accustomed to for all of their non-TV media investments. Through the integration with LiveRamp Advanced TV Solutions, Ampersand’s […]

LiveRamp, the platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “Today’s announcement represents a historic step in LiveRamp’s evolution toward providing […]