Research firm MarketsandMarkets expects the global loyalty management market to grow from $8.6 billion in 2021 to $18.2 billion by 2026 at a compound annual growth rate (CAGR) of 16.3 per cent. Major growth drivers for the market include the increasing adoption of omnichannel programs, the emergence of advanced technologies, and a growing need for […]
Furthering the understanding of how a consumer’s motivations and preferences drive lifetime value, Kobie is modernizing how brands acquire loyal members and co-brand cardholders Loyalty marketing company Kobie has acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative Persona (QP) Method. The Quantitative Persona Personalisation Method is a standardised […]
Kobie announced that it has been named a Leader in “The Forrester Wave: Loyalty Solutions, Q2 2021” report. The Forrester Wave evaluated 14 companies who offer a portfolio of loyalty solutions to support member data management, measurement and analytics, user experience, services, strategy development and market presence. The research categorises these companies as Leaders, Strong […]
